WELCOME TO WINTER INSTITUTE 7

Wednesday's Wi7 programming begins with opening plenaries featuring bestseller author (and new indie bookseller) Ann Patchett and Ingram President and CEO Skip Prichard. The afternoon will be focused on three important topics:  An in-depth analysis of bookstore finances—including the latest results of the ABACUS 2010 survey, a targeted look at the business implications of changing demography, and an insightful update on key industry analytics.  These three foundation courses will be offered simultaneously through the afternoon so that every bookseller will have the opportunity to attend each of the valuable sessions.

We will close the day with a plenary session with award-winning historian Douglas Brinkley, author of, among other works, The Great Deluge. Brinkley will talk about the cataclysm of Hurricane Katrina and its aftermath.

10:00 AM • Opening Plenary
Three speakers welcome you to Winter Institute and open the day with stimulating presentations.

ABA President Becky Anderson of Anderson's Bookshop, Naperville, IL, welcomes attendees.

Opening remarks by Oren Teicher, ABA CEO

Skip Prichard, Ingram President & CEO

Ann Patchett, Bestselling Author & New Bookstore Owner

Noon to 12:45 PM • Lunch with James Patterson

1:00 PM • Sessions

Three sessions will be presented concurrently during this period; each will be presented three times in order for all Wi7 attendees to be able to attend. The first block of sessions will begin at 1:00 PM, the second at 2:15 PM, and the third and final at 3:30 PM. The sessions during this time will be:

St. Charles A
ABACUS: A Road Map to Profitability

St. Charles B
The Census & Your Town: Reading Demographics

Astor I & II
Book Stats: Industry-Wide Analytics

4:45 PM • Afternoon Plenary
New Orleans Recovery & Localism
Bob Minzesheimer (USA Today) Interviews Douglas Brinkley

Evening • Enjoy New Orleans!